Saturday, 23 November 2013

Socio-economic groups

A group of people have come up with  theory that has been able to categorise the population according to their profession and income. the categories are:
A- These are people who have 'landed gentry' where they have inherited a title therefore the fortune that got with it. OR a big international business owner who has offices in places like london or  chain of businesses.This is commonly known as the 'Upper Middle Class'
B- these are professional working people who have degrees in order to carry out their jobs. for example: Doctors, head teachers and people who are high up in the army (such as sergeants). This is commonly known as the 'Middle Class'
C1- This sector could be professional admin workers, junior managers, supervisors or even nurses who again have had to go to university in order to carry out their profession. This is commonly known as the 'Lower Middle Class'.
C2- These are people who have had to learn practical skills for their work so this includes jobs like; Carpenters, Mechanics and Plumbers or a colloquial term for these people is a 'white van man'. This is commonly known as the 'Skilled Working Class'.
D-  Supermarket/ shop or newsagent workers fall into this category because there wouldn't need to be much training for this job and there is a low income. This is commonly known as the 'unskilled class'
E- Unemployed people who are living off benefits or alternatively students fall into this category because the don't have a job in order to focus on their studies so there is very little income.

Personally, I think this system is very outdated for a number of reasons.
  • a student might be at university without a job but they can have very rich parents in the 'A' category therefore they get a weekly allowance which isn't on paper so, in fact,  they can be a very well off student and there isn't a sub-category to account for that.
  • People in the skilled working class could have their own businesses from that (e.g. owning your own electrician business) therefore they have worked their way up the socioeconomic scale however because of the nature of their profession they will have to remain in the 'C2' category of society which is unfair.
  • Form company to company the amount of pay can fluctuate for the same job so that person's income may not match up to the stereotypical income for that job which would have been issued by the state.

I view music magazines as a luxury because they aren't a necessity to live buy like food or paying the bills which is why as a producer, they need to work hard to persuade people to buy their magazines which is why they use 'Audience Pleasures' which I will go into more detail about in my next post, in order for their magazine to sell. This is also why magazines are aimed at the C2 category or above because they are the people who can afford this luxury such as a magazine.

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