Ideology and Gender

The theorist Laura Mulvey argued that most of the Media reflects the 'MALE GAZE'. This means that the camera acts as a 'male eye' where women are looked at and men are the 'lookers'. Women are often objectified though.

Objectified: Treating a person as a thing

In my opinion, the 'Male Gaze' is definitely evident in most magazines because there are magazines such as 'nuts' and 'zoo' magazine which definitely objectifies and exploits women. I have also found on television, in age rated television shows they always show a woman fully naked where as with a man it is often done more tastefully where you see his toned torso and then a cheeky bum shot at the end. In conclusion I feel that Mulvey's theory of the 'Male Gaze' is correct. 

However in my magazine, I will not go to such lengths as the image above but I may have some elements of the male gaze in my magazine because I know that it would definitely boost the sales of my magazine because it would definiteley appeal to a wider audience because 50.5% of magazine readers are men ( figures from the NRS website)