Print Media Definitioins

• Page bleed: Bleed is a printing term that refers to printing that goes beyond the edge of the sheet before trimming so it would be the area that is to be trimmed off. The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper when printing. Artwork and background colours can extend into the bleed area which is why designers don't put pictures or articles right at the edge of a page.
• Copy: an imitation of the original product/ image or an issue of a magazine where the publicist makes thousands of identical versions.
• Strapline: An advertising slogan to advertise brands and make them well known and the reader will instantly recognise it.
• Pug: the 'ears' at the side of the page with text or an image in
• Tagline: is a small amount of text which serves to clarify a thought or a slogan
• Pull quote/call out: used in magazine or newspaper as an exerted line which us usually in a bigger or different font to the rest of the page for it to stand out and be memorable.
• Pass Along Audience: readers of a particular magazine that has been passed down to them or they have found it in a doctors surgery -for example
• Advertorial: Advert that is used in place of an article
• Alley: used to separate text boxes on a page spread
• Gutter: the space between 2 pages in a double page spread